[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.tisktuma.cz\/jak-zvysit-prodeje-vaseho-e-shopu\/#Article","mainEntityOfPage":"https:\/\/www.tisktuma.cz\/jak-zvysit-prodeje-vaseho-e-shopu\/","headline":"Jak zv\u00fd\u0161it prodeje va\u0161eho e-shopu?","name":"Jak zv\u00fd\u0161it prodeje va\u0161eho e-shopu?","description":"Chcete m\u00edt \u00fasp\u011b\u0161n\u00fd internetov\u00fd obchod? Pak mus\u00edte um\u011bt nejenom prod\u00e1vat, ale tak\u00e9 zaujmout z\u00e1kazn\u00edky. Budovat si s nimi d\u016fv\u011bru a vytvo\u0159it pro n\u011b p\u0159\u00edjemn\u00e9 prost\u0159ed\u00ed, kde budou moci nakupovat. Existuje n\u011bkolik v\u011bc\u00ed, kter\u00e9 v\u00e1m mohou pomoci zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost a tak\u00e9 samotn\u00e9 prodeje na va\u0161em e-shopu. Kvalitn\u00ed fotografie Z\u00e1kazn\u00edk si prohl\u00ed\u017e\u00ed zbo\u017e\u00ed jen na fotografi\u00edch. Na\u017eivo […]","datePublished":"2026-05-18","dateModified":"2026-05-18","author":{"@type":"Person","@id":"https:\/\/www.tisktuma.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.tisktuma.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/8eaf08ef5a7e54fc91db02b2058b03bc913caaaa39c046819bbf43d06bd23c2b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8eaf08ef5a7e54fc91db02b2058b03bc913caaaa39c046819bbf43d06bd23c2b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"tisktuma.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.tisktuma.cz\/wp-content\/uploads\/growtika-mlpsHpUUCHY-unsplash.jpg","url":"https:\/\/www.tisktuma.cz\/wp-content\/uploads\/growtika-mlpsHpUUCHY-unsplash.jpg","height":0,"width":0},"url":"https:\/\/www.tisktuma.cz\/jak-zvysit-prodeje-vaseho-e-shopu\/","about":["Spole\u010dnosti"],"wordCount":421,"articleBody":"      Chcete m\u00edt \u00fasp\u011b\u0161n\u00fd internetov\u00fd obchod? Pak mus\u00edte um\u011bt nejenom prod\u00e1vat, ale tak\u00e9 zaujmout z\u00e1kazn\u00edky. Budovat si s nimi d\u016fv\u011bru a vytvo\u0159it pro n\u011b p\u0159\u00edjemn\u00e9 prost\u0159ed\u00ed, kde budou moci nakupovat. Existuje n\u011bkolik v\u011bc\u00ed, kter\u00e9 v\u00e1m mohou pomoci zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost a tak\u00e9 samotn\u00e9 prodeje na va\u0161em e-shopu.Kvalitn\u00ed fotografieZ\u00e1kazn\u00edk si prohl\u00ed\u017e\u00ed zbo\u017e\u00ed jen na fotografi\u00edch. Na\u017eivo je uvid\u00ed, a\u017e si je koup\u00ed. Proto jsou fotografie opravdu d\u016fle\u017eit\u00e9. Obr\u00e1zky jednotliv\u00fdch produkt\u016f by m\u011bly b\u00fdt dostate\u010dn\u011b ostr\u00e9, dob\u0159e osv\u011btlen\u00e9 a ide\u00e1ln\u011b by m\u011bly b\u00fdt nafocen\u00e9 z n\u011bkolika \u00fahl\u016f. D\u016fle\u017eit\u00e9 jsou tak\u00e9 jednotliv\u00e9 popisky k produkt\u016fm. M\u011bly by b\u00fdt co nejv\u00edce v\u00fdsti\u017en\u00e9 a srozumiteln\u00e9. Dobr\u00e9 popisky pom\u00e1haj\u00ed z\u00e1kazn\u00edk\u016fm rozhodnout se.Srovn\u00e1va\u010de zbo\u017e\u00edZapojte va\u0161e e-shopy do srovn\u00e1va\u010de zbo\u017e\u00ed. Zbo\u017eov\u00e9 vyhled\u00e1va\u010de jsou velmi d\u016fle\u017eitou v\u011bc\u00ed p\u0159i podpo\u0159e e-shopu. Pokud se bude v\u00e1\u0161 e-shop umis\u0165ovat na dobr\u00fdch m\u00edstech ve vyhled\u00e1va\u010d\u00edch, bude u v\u00e1s nakupovat v\u00edce z\u00e1kazn\u00edk\u016f. Zvl\u00e1\u0161t\u011b, pokud m\u00e1te dobr\u00e9 ceny. Pr\u016fzkumy ukazuj\u00ed, \u017ee i kdy\u017e je cena na n\u011bkter\u00e9m e-shopu jen nepatrn\u011b ni\u017e\u0161\u00ed, lid\u00e9 se stejn\u011b \u010dasto rozhodnou nakoupit pr\u00e1v\u011b tam. Zvl\u00e1\u0161t\u011b, pokud je\u0161t\u011b posb\u00edr\u00e1te od z\u00e1kazn\u00edk\u016f dostatek dobr\u00fdch recenz\u00ed.Rozes\u00edl\u00e1n\u00ed e-mail\u016fJednou z nejlep\u0161\u00edch forem komunikace s va\u0161imi z\u00e1kazn\u00edky je pomoc\u00ed e-mailov\u00e9ho marketingu. V\u011bt\u0161ina v\u00e1m ho poskytne p\u0159i tom, co d\u011bl\u00e1 svou objedn\u00e1vku a marketing skrze e-mail je zp\u016fsob, jak si z\u00e1kazn\u00edky p\u0159it\u00e1hnout zp\u011bt k dal\u0161\u00edmu n\u00e1kupu. M\u016f\u017eete jim zaslat t\u0159eba slevu na dal\u0161\u00ed n\u00e1kup, p\u0159ehled o tom, co je u v\u00e1s nov\u00e9ho, nebo jak\u00e9 akce u v\u00e1s zrovna prob\u00edhaj\u00ed.Nab\u00eddn\u011bte v\u00fdhodyS t\u00edm souvis\u00ed i to, \u017ee i kdy\u017e nab\u00eddnete sv\u00fdm z\u00e1kazn\u00edk\u016fm slevu, paradoxn\u011b na tom m\u016f\u017eete v\u00edce vyd\u011blat. Lid\u00e9 miluj\u00ed slevy a v\u00fdhodn\u00e9 n\u00e1kupy! Nab\u00eddn\u011bte jim slevov\u00e9 k\u00f3dy, dopravu zdarma nebo v\u011brnostn\u00ed program, kdy mohou sb\u00edrat body za jednotliv\u00e9 objedn\u00e1vky a body pot\u00e9 vym\u011bnit za slevu na n\u00e1kup.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak zv\u00fd\u0161it prodeje va\u0161eho e-shopu?","item":"https:\/\/www.tisktuma.cz\/jak-zvysit-prodeje-vaseho-e-shopu\/#breadcrumbitem"}]}]